Most Emotionally Engaging Super Bowl Ads
by: Roger DooleyInnerscope Research has released the results of its biometric tests of the 2009 Super Bowl ads, and found that three of the top 5 ads seemed tied to the concerns people have about the...
View ArticleYour Brain on Soup
Soup is a product you probably don’t lust for. Sure, a hot bowl of soup is nice after a chilly job of shoveling snow out of the driveway, but rarely is it more than an afterthought, or a quick prelude...
View ArticleMost Desired Brands: a Neuromarketing Ranking
Buyology Inc. has released its “first annual” list of the most desired brands in the U.S. Of interest to Neuromarketing readers is that the list is based on the firm’s Neurotypes brand profiling...
View ArticleMost Emotionally Engaging Super Bowl Ads
by: Roger DooleyInnerscope Research has released the results of its biometric tests of the 2009 Super Bowl ads, and found that three of the top 5 ads seemed tied to the concerns people have about the...
View ArticleYour Brain on Soup
Soup is a product you probably don’t lust for. Sure, a hot bowl of soup is nice after a chilly job of shoveling snow out of the driveway, but rarely is it more than an afterthought, or a quick prelude...
View ArticleMost Desired Brands: a Neuromarketing Ranking
Buyology Inc. has released its “first annual” list of the most desired brands in the U.S. Of interest to Neuromarketing readers is that the list is based on the firm’s Neurotypes brand profiling...
View Article
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